Monthly Newsletter of Sports Economics : Ekospor - Issue #37 New Sports Media (OTT)
New Sports Media (OTT)
OTT streaming refers to the delivery of video content directly over the internet, bypassing traditional cable, satellite, and broadcast television platforms. Unlike traditional broadcasting, OTT doesn't rely on dedicated infrastructure like TV towers or cable networks.
OTT Market Trends
OTT Market Size was valued at USD 45.8 billion in 2022. The OTT market is projected to grow from USD 53.03 billion in 2023 to USD 171.49 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.80% during the forecast period (2023 - 2032). A growing number of consumers, limited genre options, internet penetration, increased device availability, and overall cost reductions are the key market drivers aiding the market growth. mORE..
The Future Of Sports Media & Fan Engagement:
This is a story about the COO of a media business, that shines a light on the thinking underway at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly underway. mORE..
Streaming the game: How the rise of digital platforms is changing sports consumption:
The rise of streaming services and the emergence of the direct-to-consumer (DTC) sports consumption model has transformed the way people watch sports. By 2025, the number of US viewers who stream a sports event at least once a month is projected to rise to over 90 million — a steep rise from 57 million in 2021. mORE..
How Sports OTT platforms Changing Streaming Industry in 2025
Over-the-top (OTT) refers to a streaming media service that delivers content directly to viewers over the Internet, bypassing traditional broadcast or cable channels. With OTT, you can launch a sports video subscription channel equipped with all the tools and technology necessary to grow your audience. These platforms also provide powerful support for both creators and their customers, ensuring an ideal streaming experience.
According to ReThink TV, revenue from sports media rights is projected to reach $85 billion by 2024, largely driven by the rapid adoption of streaming technologies. This figure represents just a fraction of the immense opportunities within the broader sports industry. mORE..
OTT platforms: Taking over the sports industry
Over the years the nature of sports viewership has changed massively, as traditional TV viewing has begun shifting towards streaming content and online platforms. With a rapid advancement in technology more people are now watching online content, and avidly using OTT streaming platforms resulting in them becoming more of a powerhouse in the sports broadcasting industry. mORE..
OTT & Sports: Services and Strategies for Growth
Traditional pay TV is losing the stronghold it once had on sports media rights. Streaming providers, in search of original and exclusive content, look to live sports to attract and maintain their user bases. The sports consumer's experience is moving online and away from traditional pay TV, resulting in yet another sector of the pay-TV demographic to cut the cord. This report examines key trends in sports content and provides an overview of the pay-TV sports media landscape, OTT sports services, direct-to-consumer trends, and the sports fan’s viewing experience. The report includes a five-year forecast for OTT sports service subscriptions and revenue in the US.
Sports streaming goes global - @AmpereAnalysis
profiles European sports fans and the footprints of the leading OTT platforms. We've created an infographic in advance of #SPOTT18 next month in Madrid
OTT brings new engagement and monetisation opportunities in sport:
Combining fan data from OTT with that from other social media can open up exciting new revenue streams — and not just for top-tier sports.
In early February, Fox, Walt Disney’s ESPN and Warner Bros Discovery (WBD) announced that they were launching a joint venture sports streaming service targeting younger audiences. mORE..
Free-to-air sports broadcasting worth €4.9bn to European economy
EBU report highlights economic impact and wider benefits of public service media.
Free-to-air (FTA) sports broadcasting contributed €4.9 billion (US$5.2 billion) to the European economy and supported more than 60,000 jobs in 2022, according to a report commissioned by the European Broadcasting Union (EBU). mORE..
Leaders Special Report: The Rise of OTT
There’s a crackle of excitement – and some trepidation – sweeping the sports industry. New technologies, new platforms, new distribution methods, and a reinvigorated rights market are shifting the sports broadcast landscape like never before. mORE..
The economic impact of public service media (PSM) sports broadcasting contributed EUR 4.9 billion to Europe’s GDP and supported over 60,200 jobs in 2022.
This independent report commissioned by the EBU from Oxford Economics explores broader impacts, such as the way in which PSM coverage attracts sponsorship and income towards hosting fees. The study also reveals the many benefits of FTA sports broadcasting on culture and society, reinforcing PSM organizations' pivotal and unifying role in this space.
This report emphasizes how PSM sports coverage is a catalyst for wider societal benefits such as promoting grassroots sports participation and health and wellbeing. mORE..
As competition heats up, OTTs eye profitability
Indian OTT platforms are now focusing on profitability over subscriber growth and content expansion. Competition and resource constraints prompt this shift. Entities like Hoichoi, ZEE5, and ALTT showcase reduced losses and increased revenue through diversification and strategic cost management. The premium VOD sector saw significant revenue growth, driven by local content and live sports..mORE..
New Economics of Pay-TV: An Industry In Change And the Need to Unlock New Capital
NAGRA is currently helping Telcos and pay-TV operators globally with their digital transformation programs. Claro Colombia and StarHub in Singapore are just two examples of how NAGRA solutions are redefining the subscriber /operator relationship. If you would like to continue the discussion, we’d love to chat! Learn how we can help optimize the cost of your traditional or legacy PayTV services and support the transformation of your business through our latest “The New Economics of pay-TV” Ebook. We explore how digital transformation has changed the media and entertainment industry, and how NAGRA is helping drive the transformation of our customer’s pay-TV businesses..mORE..
DAZN Secures Exclusive Global Broadcast Rights to FIFA Club World Cup 2025.
DAZN has reached a historic agreement with FIFA to become the exclusive global broadcaster of the FIFA Club World Cup 2025™. This deal ensures that all 63 tournament matches will be freely accessible to football fans around the world.
The partnership highlights DAZN’s position as a global leader in sports broadcasting, delivering a free-to-view experience that will make the FIFA Club World Cup 2025 the most accessible club football competition in history. mORE..
Breaking down the Sports Media Evolution with Industry Experts
The sports media rights market is undergoing a dynamic transformation, driven by the digital age. Traditional broadcasters and streaming platforms are vying to become super-aggregators to combat consumer fatigue, a consequence of increased fragmentation of rights by rights holders. Confronted with stagnating rights fees, many rights holders are equally looking to build sustainable business models, exploring D2C revenue streams and more strategic partnerships characterised by longer-term deals, cross-territories, and shared investments, risks, and revenues. The Apple deal with MLS serves as a notable example of this trend. mORE..
Global spend on sports media rights to reach $61 billion in 2024: Report
Live sports rights are splintering between broadcast, over-the-top (OTT or streaming) and mobile apps, while social platforms are rising in importance for fans. mORE..
How OTT technology is shaping live sports streaming
The landscape of sports broadcasting is undergoing a monumental shift. As viewers increasingly demand more flexible and interactive ways to consume content, Over-The-Top (OTT) platforms have emerged as game-changers in the realm of live sports streaming and are reshaping how fans engage with their favorite sports.
Deloitte’s 2023 Sports fan survey reveals 71% of sports fans say live events are still their favorite way to consume sports programming, and that 56% seem to favor SVOD services over cable TV, as they offer flexible, interactive, and personalized viewing experiences that traditional media struggles to match. mORE..
Global Sports Media Market 2024-2030
Over the last couple of decades, one of the most significant trends in the global audiovisual market has been the growth of sports coverage. This has gone hand in hand with the general commercialization of sport and has developed at an ever increasing pace since the worldwide liberalization of audiovisual markets. mORE..
Sports Media Industry Prospective:
The global sports media market size was worth around USD 398.2 million in 2023 and is predicted to grow to around USD 1,158.50 million by 2032 with a compound annual growth rate (CAGR) of roughly 12.60% between 2024 and 2032.
EKOSPOR CONGRESS
2025 is set to be another big year of growth and innovation in the sports business world. Media distribution, technology, fan engagement, sponsorship, and social media are all quickly evolving, and to stay on top of the ever-changing sports business landscape, professionals across teams, leagues, brands, tech companies, agencies, media, and more will meet and network throughout the year. These are some of the major sports business conferences happening in the upcoming year. mORE..
MathSport International and OR in Sports would like to point out the following events:
MathSport 2025 in Luxemburg: 4-6 June 2025 – call for abstracts
Special issue: “LA28 and Beyond: Technology and Analytics in Current and Prospective Olympic Sports”
Pickleball moneyball
15th International Symposium on Computer Science in Sport 2025, Japan – first call for papers
OR as a category within arXiv?
More details can be found on the event list maintained by the EURO working group “OR in Sports”: www.orinsports.org.
Where the North American media market meets
SportsPro New York is the meeting place for the largest sports broadcast, streaming, and media market in the world. This event brings together over 600 experts from across the entirety of the US, all of whom are looking to navigate the ever-evolving media landscape, while harnessing opportunities to grow, engage and monetise their audiences. 20-21 March 2025 Manhattan
OTT and Streaming TV Trade Show and Conference Events List
This is a list of OTT and Streaming TV trade shows and conferences.
EKOSPOR CORNER
FIFA Kulüpler Dünya Kupası 2025, küresel kulüp futbolunda devrim yaratmaya hazırlanıyor. Spor yayıncılığında küresel bir lider olan #DAZN, FIFA Kulüpler Dünya Kupası 2025'in #FIFACWC özel küresel yayıncısı olmak için #FIFA ile tarihi bir anlaşmaya vardı. Bu anlaşma, 63 turnuva maçının hepsinin dünyanın dört bir yanındaki futbol taraftarları için canlı ve ücretsiz erişilebilir olmasını sağlayacak. Dünyanın dört bir yanından 32 seçkin takımın yer aldığı turnuva, 15 Haziran-13 Temmuz 2025 tarihleri arasında Amerika Birleşik Devletlerinde 12 mekanda gerçekleşecek.
Spor dünyasında yeni medya dijital platformu OTT (Over-The-Top) dağıtımı tüm dünyada yükselişe geçti.
Spor medyası akış haklarının 2024 yılına kadar 85 milyar dolarlık gelire ulaşması bekleniyor. Tüm sporları kapsayan bir kanal için ödeme yapmakla ilgilenen tüm spor hayranlarının şaşırtıcı bir şekilde %63'ü vespor alanındaki markaların OTT alanına girme ve son yıllarda izleme alışkanlıklarındaki değişimden yararlanmaya başladı.
Spor medyasında OTT kullanımı gün geçtikçe artmaktadır. İçerik oluşturmada yatırımlar arttıkça, giderek daha fazla spor medyası şirketleri OTT kullanımına yönelmektedir. Yakın tarihli bir ReThink TV raporu, spor medyası yayın haklarının 2024 yılına kadar 85 milyar dolara ulaşacağını ifade etmektedir.
Sports Economics Networking publishes scholarly research in the field of sports economics by Sebahattin Devecioğlu