METAVERSE & SPORTS (#Metaversesports)
They are spending billions on more naturalistic interfaces; investing heavily in technologies that offer greater telepresence, or the feeling of moving physically through a virtual space. They are developing products that can be used right across an individual’s digital life.
They are working towards the ‘metaverse’ – or at least a template of it – a ‘successor state to the internet’ with ramifications for everything people do together, including sport.
"Real-time 3D content”— will account for almost half of all visual digital content by the end of the decade” - This is John Riccitiello’s prediction about the future. When the CEO of Unity Technologies (the game engine that over 70% of ALL mobile games/apps is built on) says such a thing, one should listen to it.
Facebook’s rebrand as ‘Meta’ in late October thrust the concept of the metaverse into the mainstream, and sports rights-holders are certainly open to the possibilities in the space.
Partnerships that pair major sporting properties, like the International Cricket Council, with advocates of the metaverse, are increasingly common.
Indeed, if the expectations of Mark Zuckerberg et al materialise, the metaverse will revolutionise the way people consume sport and raise the bar for fan engagement to unprecedented heights.
Play-to-earn games demonstrate a trend of convergence of the physical and digital world, decentralising the gaming industry and creating opportunities.
Huge parts of the technology sector are aligning their visions for the future in the metaverse, a world beyond the internet built on shared experiences and digital-first products. The pursuit of it could already have major implications for the sports industry.
Sensation in Silicon Valley: Facebook changed its name to Meta in October 2021. The company no longer wants to be seen only as the operator of social network…
The National Football League (NFL) has opened a virtual store in the Roblox video game, hoping to take advantage of rising demand from consumers for digital items that can be used in the metaverse.
What happens when the world of sports betting, entertainment and virtual reality become one completely immersive experience?
It's worth understanding the metaverse, before it revolutionizes the sports fan experience.
ESI Digest breaks weekly and weekly events that occur in the esports industry every week so you don’t need to. ESI Digest is available in all major podcasts, while also in writing below.
Think of it like Saturday morning TV — but for the metaverse,” says Matthew Warneford, cofounder of Dubit, the UK-based games studio that has just raised $8m to create an amateur esports league for online games platforms, starting with Roblox.
“Think of it like Saturday morning TV — but for the metaverse,” says Matthew Warneford, cofounder of Dubit, the UK-based games studio that has just raised $8m to create an amateur esports league for online games platforms, starting with Roblox.
There’s more to sport than what happens on the pitch. How audiences choose to watch and interact – with their chosen team and other fans – is fragmenting. But as Gravity Road’s Dom Curran explains as part of our Sports Marketing Deep Dive, that just means there’s a bigger opportunity for brands to reach those audiences where they choose to spend their time online.
Explore a new metaverse experience in Roblox, from Nike.
At Nikeland, users will live an immersive experience where they can participate in sports games, create avatars and dress them with exclusively virtual Nike clothing and accessories.
It's not the first time but this time seems to be a long stay
Roblox created a metaverse before the term gained buzz. It has already expanded to offer non-game experiences.
Sneaker revenue in the U.S. increased by 28% from January through September compared to 2020. The reason: Rising average selling prices and pent-up demand. 👟
The answer to the question of whether the metaverse is a threat or opportunity—not surprisingly—is both. The actions that sports rights holders and their brand partners start taking now will determine whether they will be able to seize the opportunity or lose out in the fight for attention of fans and consumers.
News, analysis and comment from the Financial Times, the worldʼs leading global business publication
Do you need an affordable place to play? Here is a great opportunity for your team to solve your field cost, access and scheduling problems.
Tips for brands looking to play ball
Your Sports Metaverse News delivered by HYPE
On Facebook’s Q2 2021 earnings call, CEO Mark Zuckerberg and others mentioned the metaverse 20 different times. Roblox mentioned the metaverse 16 times on its call and Unity Technologies did so 8 times.
Metaverse is a new type of Internet application and social form that integrates a variety of new technologies. It has the characteristics of multi-technology, sociality, and hyper spatiotemporality.
This Article is brought to you for free and open access by the Electrical Engineering & Computer Science at Digital Commons @ Loyola Marymount University and Loyola Law School.
Metaverse is an immersive 3D virtual environment, a true virtual artificial community in which avatars act as the user's alter ego and interact with each other. If we do not manage the hype for the metaverse, which has recently been receiving a surge in interest, the metaverse will fail to cross the chasm. In this study
Sensation in Silicon Valley: Facebook changed its name to Meta in October 2021. The company no longer wants to be seen only as the operator of social network…
Introduction to the metaverse report 2021 addresses the opportunities and impacts to the gaming ecosystem, highlighting where the immediate value lies.
What is the metaverse? How will it impact gaming and other sectors? What are key stakeholders saying? Download this free metaverse report to find out!
/PRNewswire/ -- With the Metaverse trend, we can create a lot of interesting things in all areas of life, including sports. Calo App – a pioneer in fitness...
We are very excit
“If current growth rates remain on their current trajectory, this emerging segment has the potential to become mainstream in the coming years,” Grayscale’s Metaverse report states.
Emerging consumer trends and brand opportunities in the metaverse
Authors Amelia Kallman
Step into the future
Fierce Technology Presents: Metaverse Global Congress June 27-29, 2022 San Jose, CA
If you like the convenience of online meetings and events but wish the experience could be better, there’s good news: the next big thing in online events, the metaverse. "
The inaugural Asia Metaverse New Era Summit will be held on January 12-13, 2022, in hybrid format, gathering over 1,000 attendees in-person in Shanghai, China, and more than 20,000 attendees online.
Here’s what industry leaders think about the future of work, from changing office hours to, yes, staying in the meatspace.
Through this, Microsoft is adapting its signature software products to create a more corporate variation of the metaverse, with PowerPoint and Excel to boot.
THE METAFLUENCE PLATFORM CONNECTS INFLUENCERS, BRANDS AND THE AUDIENCES IN THE METAVERSE
From Manhattan to Manila, players are turning their backs on Wall Street careers and medical school to seek their fortune in an online arena.
News, analysis and comment from the Financial Times, the worldʼs leading global business publication
Frances Haugen expressed concerns over privacy, addiction and a potential monopoly in the online world.
Students discuss a world in which business and personal interactions take place in an ever more realistic virtual reality.
Diğer adı Magicverse (Magic atlama), Cyberverse (Huawei) veya Gezegen Ölçekli AR (Niantic). Bir tür sürükleyici oyun benzeri dünya olan internetin bir sonraki versiyonu olarak sunulmaktadır.
Meta- verse, Meta-sphere, does it even 'meta'? See what I did there, ha. One thing is for sure, with the rebranding of Facebook, the meta-philosophy is gaining more attention.
The EPSI Strategic Research & Innovation Agenda 2021 – 2027 has been developed as a guidance document-with the aim of anticipating future innovation trends within the European sport ecosystem and instigating a co-ordinated action to take advantage of the opportunities presented.
Learn more about Substance: Belsky invites us to ponder what life could look like in the world of AR and welcomes Chantel Benso...
Listen to this episode from Ekospor on Spotify. Markaların ve sporcuların bir “sanallaştırma” stratejisine ihtiyaçları olduğu kadar, spor organizasyonları da markalarını ve IP’lerini bu tür sanal ortamlarda düşünmelidir; Metaverse giderek daha fazla bir gerçeklik haline geldikçe, tüketiciler ve spor hayranları sanal alanlara daha fazla dalacaklar.
TC Gençlik ve Spor Bakanlığı kontrolünde, E-Spor Federasyonu HADO Türkiye arasında 18 Haziran 2020 de yapılan protokol ile Hado artık Branş sporu oldu
Sports Economics Networking is publishes scholarly research in the field of sports economics by Sebahattin Devecioğlu